

Trusted by 40+ UK contractors | Avg. 52 qualified leads in 90 days guaranteed | AI-Powered Technology | Done-For-You System


They look around, can't figure out what to do next, and call your competitor instead

You're on-site, in a meeting, or it's 8 PM on a Tuesday, and by the time you call back, they've already booked someone else

Clicks are coming in, but your conversion rate is under 2% because your site isn't built to convert

The most profitable jobs (emergencies) are being handed to competitors with better systems

Following up is inconsistent, time-consuming, and half the leads fall through the cracks

You have no idea which marketing actually works. No tracking, no data, just hoping something generates a call
While you're relying on word-of-mouth and crossing your fingers, your competitors are using AI-powered systems to capture leads 24/7.

3-5 qualified appointment requests already booked into your calendar - captured overnight by your AI systems while you slept
Your phone rings with pre-qualified leads only - No more tyre-kickers or "just looking" calls. AI has already qualified them before they reach you
Emergency jobs booked automatically - Even when you're unreachable on a jobsite or away on holiday, your AI Voice Receptionist handles everything professionally
Consistent £40K-£80K+ monthly revenue from your website alone - No more feast-or-famine, just predictable growth
15+ hours per week back in your schedule - AI handles initial inquiries, qualification, and booking while you focus on the actual work
This isn't a fantasy. This is what happens when you build a solid growth foundation.
What You Really Want:
Not just "more leads" You Want:
Consistent, predictable revenue (no feast-or-famine)
Time freedom (not chained to your phone)
Peace of mind (calls answered 24/7)
Local market dominance (competitors can't compete)
Leverage (systems working while you sleep
Our Results:
Average £40K-£80K/month additional revenue (per client)
15+ hours/week freed up (back in your life)
95%+ of leads captured automatically (nothing missed)
Territorial exclusivity in your market (monopoly advantage)
8-15x ROI in year one
This isn't incremental improvement. This is transformation.
Why We Can Promise Results:
Proven System - 40+ contractors, £2.4M generated, consistent 52 leads in 90 days
Dedicated Team - 4 world-class specialists (47+ years combined experience)
Done-For-You - We don't teach you; we do it for you
Accountability - We only succeed when you succeed
Selective Process - We only work with contractors who can succeed
Our Guarantee:
We guarantee you'll get significantly more qualified leads than you're getting now.
Our average client gets 52 qualified leads in the first 90 days. We're that confident.
If we can't deliver within 90 days, we'll continue working for free until we hit 30+ qualified leads.
How Fast Do Results Come?
Week 1: Implementation starts (we handle everything)
Week 2-3: First AI-captured leads start flowing in
Week 4-6: Consistent daily inquiries (you're getting calls)
Week 8-12: Predictable monthly lead volume established
Month 4+: System is on autopilot (we optimise, you close)
Most contractors see first results in 2-3 weeks. That's FAST.
Compare this to hiring a marketing agency (3-6 months to results) or building in-house (6-12 months). We're 3-4x faster.
How Much Work Is This Really For You?
What You DON'T Have To Do:
Show up to 2 bi-weekly strategy calls (30 min each)
Answer our questions during onboarding (so we understand your business)
Approve key decisions (we present options, you pick)
Close the deals your system generates (your superpower)
What You Actually Do:
Show up to 2 bi-weekly strategy calls (30 min each)
Answer our questions during onboarding (so we understand your business)
Approve key decisions (we present options, you pick)
Close the deals your system generates (your superpower)
That's literally it.
Your time investment: 1-2 hours per week maximum.
We handle the other 47+ hours of work.
I'm Robert Rose, founder of Build Trades Online, and I've spent the last 4 years helping building and contractor businesses transform their websites from expensive disappointments into profit-generating machines.
Here's what I know for certain:
Most contractor websites fail because they're missing the foundation. Beautiful design means nothing if you don't have the right traffic, conversion systems, and AI automation working together.
I've implemented The 3-Step Foundation Framework with 40+ contractors across the UK and internationally, roofers, electricians, plumbers, builders, loft specialists and the results are remarkably consistent:
52 qualified leads on average in the first 90 days
£58K-£240K in closed contracts within 6 months
8-15x ROI in year one
What makes us different?
I'm not a traditional marketing agency. I'm a systems builder who works with a dedicated team of four world-class specialists.
We don't spread ourselves thin across dozens of clients.
We work with only 19 contractors at a time, and we partner with ONE contractor per city or borough.

We understand contractors because we've been in the trenches with you, seeing exactly what works and what's a complete waste of money.
You get our full attention (not squeezed between 50 other clients)
Your competitors don't have access to our systems
You get territorial exclusivity
You get accountability and results
We do the hard work; you close the deals
We turn down 8-10 applications every month.
Here's why we're selective about who we work with:


We only partner with ONE contractor per city or borough. This means:
You get zero internal competition - No other roofers/electricians/plumbers using us in your area
You get local market dominance - Your competitors don't have access to our lead generation systems
You get territorial exclusivity - You're the only one in your market with AI-powered lead capture
You have a competitive advantage - While they're still chasing referrals, you're booking 50+ leads per month
If another contractor in your area applies, they go on the waitlist. First applicant wins.

Are committed to scaling beyond £400K annually
Can invest in their growth (without obsessing over price)
Want a long-term partnership (not a quick fix)
Are responsive and coachable
Treat their business like a business (not a side hustle)

Contractors looking for a cheap marketing solution
"Tire-kickers" just exploring options
Companies not ready to commit to 90 days minimum
People who want it done but won't be involved in process
Anyone who wants to negotiate price
Turn visitors into appointment requests
Your website becomes a sales machine. Every element, from headlines to calls-to-action to trust signals, is strategically designed to guide visitors from curious to booked. Mobile-optimised, fast-loading, and built specifically for contractors.
We Handle: Website design/optimisation, A/B testing, conversion improvements
You Handle: Approving the final design (takes 30 minutes)
What you get: 8-15% conversion rate (vs. industry average of 1-2%)
Get the RIGHT people to your website
Not just any visitors, qualified homeowners actively searching for your services, ready with a budget in hand. Through strategic Google Ads, Meta advertising, and local SEO, we drive high-intent traffic that actually converts.
We Handle: All ads setup, management, optimisation, testing, scaling
You Handle: Nothing (it's automated)
What you get: 150-600+ monthly visitors who are looking to hire NOW, not browse
Books appointments 24/7
This is where the magic happens. AI Chat Bot engages website visitors instantly. AI Voice Receptionist answers calls after hours. Automated follow-up nurtures leads. CRM tracks everything. Nothing falls through the cracks.
We Handle: AI setup, training, configuration, management, optimisation
You Handle: Nothing (it works automatically)
What you get: 95%+ lead capture 24/7/365

Rebuilding or optimising your website to convert visitors into
appointment requests. Every element is strategically designed
based on psychology and conversion principles.
Website audit and optimisation
Mobile-first, fast-loading design
Strategic trust elements (reviews, portfolio, credentials)
Clear calls-to-action (3-5 per page)
A/B testing and refinement

Setting up, training, and managing your AI Chat Bot,
Voice Receptionist, CRM, and automated follow-up sequences.
Ava is the technical backbone, ensuring everything runs 24/7.
AI Chat Bot setup and training (specific to your business)
AI Voice Receptionist configuration
Automated email/SMS sequences
CRM setup and integration
Technical support and optimization

Responsible for Google Ads, Meta advertising, and local SEO.
Noah gets the right people to your website.
Continuous testing, optimising, and scaling
based on real data.
Google Ads campaigns (high-intent keyword targeting)
Meta advertising (local homeowner targeting)
Local SEO optimisation
Weekly performance reports
Continuous optimization and scaling

Coordinating between the three specialists, ensuring you're hitting targets, running your bi-weekly strategy calls, and owning your success. Liam is your direct line, no voicemail, no being passed around.
Bi-weekly strategy calls (you just show up)
Unlimited email/Slack support
Monthly performance reviews
Accountability and results tracking
Strategic guidance and recommendations
You get 4 full-time specialists working on your business. Combined, that's 45+ years of expertise.
If you hired these people separately, you'd pay £12,000-£20,000/month. We give you all four for £5,000/month because we only work with 19 clients (efficiency at scale).
Your Website's 24/7 Sales Assistant
Engages visitors the instant they land on your site
Answers questions about services, pricing, and availability
Qualifies leads by asking the right questions
Book's appointments directly into your calendar
Works evenings, weekends, holidays - never sleeps
Handles 10+ conversations simultaneously
Result: 12-18% of engaged visitors book appointments (vs. 1-2% without AI)
Never Miss Another Call
Answers your business phone when you can't
Handles after-hours and emergency inquiries professionally
Qualifies urgency and captures project details
Book's appointments with all necessary information
Sends instant notifications for high-priority leads
Natural-sounding, customers rarely realise it's AI
Result: Capture 95%+ of calls (vs. 40-60% going to voicemail without AI)
Follow-up That Never Quits
Automated email/SMS sequences nurture leads
5-8 touchpoints over 30 days (80% of sales happen after the 5th contact)
CRM tracks every lead and opportunity
Nothing falls through the cracks
You only talk to qualified, ready-to-hire leads
Result: 38-45% more leads convert to paid jobs

"I went off-grid for a long weekend with my family. No phone signal, completely unreachable. When I got back Monday morning, I had 12 emergency call-outs already booked by my AI Voice Receptionist, £8,400 worth of work I would have completely missed. The AI system captured every detail, qualified the urgency, and scheduled everything perfectly. This system is genuinely incredible."

Family-run business, 18 years of operatating
Before: £4K website generating zero leads
After 90 Days: 52 qualified inquiries, 14 booked estimates, £58K in closed contracts collected
AI Impact: 23 leads captured outside business hours by the Chat Bot
Solo operator competing against large firms
Before: £2,500/month ad spend, <1% conversion rate
After: 8.4% conversion rate, cost-per-lead dropped 71%, 3x more projects booked
AI Impact: Voice Receptionist saved 8-10 hours/week on initial consultations
Established contractor, poor online presence
Before: 180 visitors/month, only 1-2 calls
After: 550+ visitors/month, 22-28 booked consultations monthly
AI Impact: Chat Bot conversion rate of 12.3% for engaged visitors
Missing 65% of evening/weekend leads
Before: Manual follow-up, missing most after-hours inquiries
After: 38% more quote requests converted to paid jobs, captured 12 emergency calls in one weekend (£8,400 value)
AI Impact: AI Voice Receptionist handles after-hours professionally, never misses a call
100% reliant on word-of-mouth
Before: No online presence, feast-or-famine revenue
After: 18-24 qualified leads per month organically (no ad spend), consistent revenue
AI Impact: Voice Receptionist handles 60% of initial inquiries automatically
Beautiful website doing nothing for 3 years
Before: Dormant portfolio site, zero leads
After: £72K project within 6 weeks, then 4 more projects (£240K total) in the next quarter
AI Impact: Chat Bot qualified all leads before owner ever spoke to them, saved 15+ hours
52 qualified leads in the first 90 days
8-15x ROI in year one
15+ hours saved per week
£40K-£160K in additional annual revenue
"I was sceptical about AI and automation, but after seeing it work for 30 days, I'm a complete believer.
The Chat Bot on my website books more appointments than I ever did manually, and the Voice Receptionist means I never miss emergency calls. ROI has been incredible."

"Before the Foundation Framework, I'd go weeks without a lead, then get slammed with too much work.
Now I have consistent leads every single week. The AI systems work while I sleep, and I wake up to booked estimates. It's transformed how I run my business."

"The AI Voice Receptionist booked 12 emergency call-outs over a long weekend when I was completely off-grid.
I came back to a full schedule and nearly £8,500 in work that I would have lost entirely without this system. Absolute game-changer."

"I used to rely 100% on word-of-mouth. Now my website generates 20+ qualified leads per month without me touching it.
The automation handles everything qualifies leads, books appointments, sends follow-ups. I just show up and close the deals."

"I was spending hours every week answering the same questions, qualifying leads, and playing phone tag.
The AI systems handle all of that automatically now. I only talk to people who are serious and ready to hire. Complete time-saver."

"I was burning through my ad budget with barely any results.
Robert rebuilt everything with the Foundation Framework, and my cost-per-lead dropped from £187 to £54 while generating 3x more appointments. The ROI is insane."

"Not only am I getting more traffic, but way more of it is converting.
The old site had maybe a 1% conversion rate. Now it's over 8%. The AI Chat Bot makes a massive difference in capturing leads immediately."

"As a solo operator, I couldn't keep up with larger firms that had full-time staff answering phones and following up.
Now my AI systems do all of that for me 24/7. I'm booking just as many jobs as companies 5x my size."

"Six months ago, my website generated nothing. After implementing the Foundation Framework, it has brought in £156,000 in closed contracts.
Robert's system genuinely works."

Free, No Obligation, No Pressure
We'll look at your current website, identify which of the 3 steps are broken, assess where you're losing leads, and create a custom roadmap for your business.
You'll see exactly how the AI Chat Bot and Voice Receptionist would work for your specific trade and location.
What you'll learn:
Where your website is losing money right now
How much revenue could you capture with proper systems
Custom strategy for your business and market
We Analyse Everything
Complete audit of your traffic, website, competitors, and local market. We identify quick wins and long-term opportunities.
Deliverables:
Traffic analysis and keyword research
Conversion audit with specific fixes
Competitor analysis for your area
Custom implementation plan
We Build Your Foundation
Website optimisation or rebuild (if needed), AI Chat Bot trained and deployed, AI Voice Receptionist configured for your business, ad campaigns launched, automation sequences created, CRM setup and integrated.
You're involved but not overwhelmed - we handle the heavy lifting while you approve key decisions.
We Fine-Tune Everything
Based on real data from your first month, we optimise ad targeting, refine AI conversations, improve conversion elements, test different messaging, and scale what's working.
Bi-weekly strategy calls keep you in the loop and ensure we're hitting targets.
Predictable Lead Flow
By month 3, you have a proven system generating consistent leads. We can scale ad spend, expand to new services or areas, or transition you to The Growth Multiplier for accelerated expansion.
Expected timeline to results:
Week 2-3: First AI-captured leads
Week 4-6: Consistent daily inquiries
Week 8-12: Predictable monthly lead volume
Month 4+: Sustainable growth and scaling
Lead Generation Strategist (Traffic & Ads)
Conversion Expert (Website & CRO)
AI Automation Specialist (Chat Bot, Voice, CRM)
Account Manager (Your single point of contact)
Combined experience: 47+ years
Total Market Value: £12,000-£20,000/month
Google Ads campaign setup & management
Meta (Facebook/Instagram) advertising strategy & management
Local SEO optimisation for your area
Google Business Profile optimisation
Weekly performance reporting and optimisation
Ongoing ad spend management (ad budget paid separately by you)
Market Value: £2,000-£3,000/month
Complete website audit & conversion optimisation
Professional redesign or new build (if needed)
Mobile-first, fast-loading design
Strategic trust elements (reviews, portfolio, credentials)
Clear calls-to-action throughout
Hosted on the Build Trades Online platform (£147/month value)
Market Value: £3,000-£5,000 setup
AI Chat Bot setup, training, and deployment (£500-800/month value)
AI Voice Receptionist configured for your business (£300-500/month value)
Online booking calendar integration
Automated email/SMS follow-up sequences
Lead capture forms and landing pages
CRM setup, integration, and training
Instant response automation
Market Value: £2,800-£4,300 setup + £800-1,300/month
Territorial Exclusivity - Only one contractor per borough/city (you get local dominance)
Dedicated Team Focus - Your team doesn't juggle 50 clients (we cap at 19)
Zero Competing Contractors - Your competitors don't have access to our systems
Competitive Advantage - You move first in your market
Market Value: Priceless
Bi-weekly strategy calls
Unlimited email/Slack support
Monthly performance reviews
Continuous optimisation and testing
AI conversation monitoring and improvement
Technical support for all systems
Market Value: £500 -£1,000 setup
£12,000 - £20,000 per month in services, technology, and support
£5,000/month (ongoing commitment, minimum 3 months)
Or choose our two-tier option below...
One-time payment
Save £2,000 vs. the monthly option
Full 90-day growth Implementation included
£5,000/month for 3 months (£15,000 total)
Same deliverables, easier on cash flow
Minimum 3-month commitment
Your £5,000/month covers all management, implementation, and technology.
Your advertising budget (typically £500-£2,000/month) is paid separately by you directly to Google and Meta.
This gives you full transparency and control over your ad spend.
Here's exactly what this investment means for your business

£7,500 over 90 days (monthly payment option)
Monthly option: £5,000/month = £15,000 total for first 90 days
Upfront option: £15,000 (pay 3 months in advance)
Ad spend (separate): £500-£2,000/month (you control this, paid to Google/Meta)

Average job value: £8,000
Revenue: £16,000
Profit (30% margin): £4,800
Total Investment (90 days): £15,000
ROI: Break-even (you get 2 jobs + the systems in place for ongoing leads)

Revenue: £24,000-£32,000
Profit (30% margin): £7,200-£9,600
Total Investment (90 days): £15,000
ROI: £2,100 profit + ongoing system

Revenue: £40,000+
Profit (30% margin): £12,000+
Total Investment (90 days): £15,000
ROI: £4,500+ profit in 90 days + ongoing system

60+ qualified leads generated
15-20 projects booked (conservative 25% close rate)
£120,000-£160,000 in revenue
£36,000-£48,000 in profit (30% margin)
Your total investment: £60,000 (£5,000/month × 12)
Your return: £36K-£48K in MONTH ONE ALONE
That's 5-6x ROI in year one, plus ongoing lead flow.
The real cost isn't the investment in the Foundation Framework.
If your website currently gets 100 visitors/month and you have no proper capture system,
you're likely losing 5-10 qualified leads every single month.
At an average job value of £8K and a 25% close rate, you're losing £120,000-£240,000
in annual revenue by not having these systems in place.
A: Let's break it down. You're getting:
* A dedicated team of 4 world-class specialists (£8K-£12K/month if hired separately)
* Professional Google and Meta ads management (£2,000-£3,000/month value)
* AI Chat Bot and Voice Receptionist (£800-1,300/month value)
* Website optimisation and hosting (£3,000+ setup value)
* CRM and automation (£2,000+ setup value)
* Territorial exclusivity in your market
If you hired separate agencies for each component, you'd pay £8,000-£10,000/month. Plus, if just ONE additional £8K job comes from the system, it pays for the entire month.
The real question is: Can you afford NOT to have these systems when your competitors do?
A: Because quality matters more than quantity. If we took on 50 clients, we couldn't give you the attention and results you deserve.
At 19 clients maximum, each company gets a dedicated team. At 50 clients, you'd get a junior account manager who's juggling too much.
We'd rather turn down 8-10 applications per month and deliver exceptional results than compromise on service.
A: They go on our waitlist. First-come, first-served. We only partner with ONE contractor per borough or city.
This means if you act fast and book your strategy call, you secure territorial exclusivity in your market. Your competitors can't use our systems in your area only you can.
If your area is already full, you can join the waitlist (currently 12 contractors waiting for spots to open).
A: Start with £500/month in ad budget. That's only £16/day. We optimise for maximum ROI, so even small budgets can generate qualified leads.
As you close jobs from the system, reinvest some profit back into higher ad spend.
Most contractors start at £500-£1,000/month and scale to £2,000-£3,000/month once they see the returns.
A: Real results take time. Month 1 is setup and implementation. Month 2 is optimisation based on real data. Month 3 is when everything clicks and you see consistent lead flow.
Contractors who commit to the full 90 days see 3-5x better results than those who quit early. We've proven this works, but it needs time to reach full potential.
A: Most contractors see their first AI-captured leads within 2-3 weeks. By week 4-6, you should have consistent daily inquiries. By weeks 8-12, you'll have a predictable monthly lead volume.
The AI systems start working immediately once deployed, but building consistent traffic and optimising conversion takes 60-90 days.
A: The Foundation Framework works for ANY trade; we've proven it with roofers, electricians, plumbers, builders, loft specialists, bathroom fitters, and more.
The framework is the same; only the targeting and messaging change.
On your strategy call, we'll show you specific examples from your exact trade and location.
A: Not at all. We handle all the technical setup, configuration, and management.
You'll get simple training on the CRM and calendar, but the AI systems run automatically.
If you can use a smartphone, you can use our systems.
A: The AI Chat Bot lives on your website and engages visitors instantly, answering questions, qualifying projects, and booking appointments directly into your calendar.
The AI Voice Receptionist answers your business phone when you can't (evenings, weekends, while on site). It sounds natural, asks the right questions, and either books appointments or takes detailed messages.
Both are trained specifically on YOUR services, pricing, and processes. They handle 80-90% of inquiries without you lifting a finger.
A: The Voice Receptionist identifies itself professionally ("This is the after-hours assistant for [Your Company]"). Most customers prefer instant AI help over waiting hours for a callback.
The Chat Bot feels like live chat, fast and helpful. What matters most is getting questions answered and appointments booked quickly.
Our AI does that better than most humans.
A: You have options:
1. Continue with the same tier (£5K or £2.5K/month) - Your team/manager keeps optimising and scaling your systems
2. Upgrade from Accelerator to Foundation - If you tested Accelerator, upgrade for full done-for-you service
3. Transition to The Growth Multiplier - Advanced scaling systems for rapid growth to £2M+
4. Maintenance-only plan - Keep the website, CRM, and AI running while you manage ads yourself
5. Full handover (£3,000 fee) - We train you completely and you take over everything
Most contractors continue because the ROI is so strong, but you're never locked in beyond the initial 90 days.
A: You have options:
A: We guarantee our effort and execution. You'll get everything promised - traffic campaigns, optimised website, AI systems, automation, team/support, and ongoing optimisation.
While we can't guarantee specific numbers of closed contracts (that depends on your pricing, sales skills, and market), we CAN guarantee you'll get significantly more qualified leads than you're getting now.
We're confident you'll see similar or better results.
A: Perfect! We'll audit it and optimise what you have rather than rebuilding from scratch.
Most existing sites just need conversion optimisation, faster loading, better CTAs, and AI integration.
We only rebuild when absolutely necessary. Often, optimisation is faster and just as effective.
A: Absolutely. On your strategy call, we'll show you live demos of the AI Chat Bot and Voice Receptionist in action.
You'll see exactly how they engage visitors, qualify leads, and book appointments.
We'll also show you examples from contractors in your specific trade.

Every week you wait:
Your competitors with AI systems capture 20-30 more leads than you do
You lose an estimated £5,000-£12,000 in potential revenue
The gap between you and tech-savvy contractors grows wider
Homeowners get more comfortable booking online (and expect it)
The Foundation spots in your area get closer to filling
Lost this week: ~2-3 qualified leads = £12K-£18K potential revenue
Lost this month: ~10 qualified leads = £48K-£72K potential revenue
Lost this year: ~120 qualified leads = £576K-£864K potential revenue
They understand that speed of implementation = competitive advantage + territorial exclusivity.
The contractors booking 50+ leads per month didn't wait. They saw the opportunity, made the decision, and took action.
Now they're dominating their local markets. Their competitors are still "thinking about it."


As a AI systems architect & GROWTH strategist, I am dedicated to delivering exceptional results, forging lasting partnerships, and making a meaningful impact in the ever-evolving world of AI.
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